The hospitality industry should show off to get more customers. There are many things to be shown off about the hotel. The amenities, facilities, features, and the visual tour of the hotel need to present. All these can be shown off only on social media. The rooms also can be displayed in the 3D video recording. People will surely be impressed to see the hotel visually before they book it. Hotel social media has helped the hospitality industry a lot in marketing. There are many social media online, like Facebook, Twitter, Instagram, and many more, to reach the people.
There is massive competition in the hospitality industry. The managers of every hotel always try to impress the customers more about their hotel to bring in more revenue. There are many strategies to follow to appeal to the audience on social media:
Modern Travellers
Many people take up jobs that make them travel from country to country. Such a nomadic career does not require much of comforts as they stay in a country only to finish their work. The hotels can show their shared workspaces, which will attract such people. They can get some space to work and also some food to be served to that place. Such people will try to come back to the same hotel if they receive enough comforts.
Awards
If the hotel has earned some awards, then it can be displayed on social media to brag to the guests. Some hotels would have received a rank in the survey; such ranking can also get posted on hotel social media.
Discount Ads
After the photos and videos, the price would be the next option the audience would wish to know. With some discount advertisements, the hotel can show that they are interested in saving some money for the guests.
Focus Photos on Minute Details
There are many details about the hotel that may not be visible in the video. Such information can be strictly focused and put on social media. These details may be about some facilities or features to attract the audience.
Highlight Local Events
Giving details about the current events in the region would help the customer. He can decide how to spend the time while staying in the hotel. The sports information around would help a lot for the interested sportsmen.
Individuality
There would surely be a feature or facility which would attract the audience. Like there are only a few hotels that encourage pets. If this point gets highlighted, the pet lovers will flock to the hotel.
Invite Locals
Usually, the local people do not stay in the nearby hotel. But when some events organize, the hotel can put it on social media to attract them. These locals would advertise about the hotel more after attending such events.
Highlight Services Provided
There are the spa, gym, yoga, and salon services in the hotel. Information about such services has to be put on the hotel social media to reach the audience. The customers searching for hotels with such services would get attracted by such advertisements. My hospitality salespro services help in such publications.