Hospitality sales are very innovative. Hotels hosting the events, and the event managers can find out new ways to bring people. The sales managers have to meet the clients and know more about the strength, weaknesses, opportunities, and threats to the hotel`s reputation. This analysis would help them to improve the weak areas and know the powerful parts. A satisfied client becomes an advertiser to the hotel. The necessity of satisfaction is very important to improve the relationship with them. Once the guests of the hotel feel at home, they will spread a word themselves.
Establishing Good Relationships with Clients
The sales team should meet the clients and spread the brand to familiarize the name. By communicating well, the client`s expectations can be known in advance and the requirements are anticipated. By satisfying all their essentials, the whole team of hotel staff gets appreciation. Establishing a relationship with the customer, and not making them know that the sales are going on lies the real talent of the salesman. This is an art of communication, achieved by higher experience. Each client is different and the communication has to change accordingly.
Training Front Desk Employees
Communication through social media, SMS, WhatsApp, and e-mails can bring good results. Wishes for their anniversary, birthday and New Year wishes would please them. Personalizing the emails with their names would make them feel special. The front desk employees, event service staff, and the other workers who are in direct access with the guests should be trained well. The whole team of sales has to work for hospitality sales. These people should be well aware of the facilities of the hotel and the events going on. They should give a brief idea about the deals and promotions to clients. If the customers are satisfied with the staff, and with their communication skills, then they come back again.
Sales Manager Should Be Dedicated
The front desk staff should be able to answer any question asked about the hotel. The sales manager should be dedicated and think about sales all the time. If the hotel rooms are empty, it does not create any revenue, and guests do not feel good about it. The sales department has to work within the budget and represent the brand mostly. Every department needs to treat every client as new and deal with them uniquely. The hospitality business is diverse as the technology is growing and there is a new global market open for them.
There is a lot of competition in the hospitality industry. The salespeople have to look into the competitors and should know what is unique in their services to attract lots of customers. Trying to get some facilities in their hotel would bring more clients. Customer feedback is essential as it would improve sales a lot. Local events increase hospitality sales. Keeping a good relationship with the event managers would get such local event information. Some discounts and deals in such seasons would attract more customers as well. My hospitality sales pro provides sales personnel who are experts for hospitality sales.